The fair trade movement began in Europe around 40 years ago. It is a trading partnership which seeks greater equity in international trade. The chief aim is to help to alleviate poverty in the 'Global South' - areas such as Africa, Asia, Latin America and the Caribbean.
Fair trade provides fair access to markets in the developed world. Direct relationships are formed with disadvantaged producers and fair prices are paid which reflect the true cost of production. Gender equality in pay and working conditions are also promoted.
Fair trade organisations are actively involved in supporting producers, offering help and advice on product development which enables them to increase market share. The organisations also tirelessly campaign for changes in the rules of international trade, thus opening up more new markets for producers.
All involved in fair trade are committed to long-term relationships with producers, providing stability, security, sustainable development and respect for human rights.